Danone Groupe has actually started a review of its media agency business in greater than 20 global markets, featuring North The united state.

A spokesperson for the U.S. department, understood as Dannon, verified the worldwide testimonial, but decreased to clarify. Dannon’s profile in the U.S. includes the namesake yogurt brand name, Stonyfield, and Evian water.

The Paris-based firm currently works with Havas Media in North America, and with Omnicom Media Group and WPP’s GroupM network of companies in different markets abroad.

Havas Media, which lately changed its label from MPG, retained the North America business when the international account went up for review in 2009. Aside from the brand-new label, the agency restructured and embarked on a variety of global leadership modifications early this year. In the middle of those adjustments, CEO and 20-year pro Maria-Luisa Francoli Plaza left the firm. Before she left, she selected Lori Hiltz as North American CEO– a placement that had been vacant for a lot of years as Ms. Luisa Francoli Plaza had actually overseen North America from her international job.

According to the most recent full-year data Ad Age DataCenter, Danone spent $1.47 billion on worldwide measured media in 2011. At the time, spending in both the U.S. ($90.7 hundred) and Canada ($10.7 hundred) had dropped a lot more than 40 % compared to the company’s investing in 2010. By region, 2011 measured media investing was highest in Europe ($1.04 billion), followed by Latin America ($215 million).

The testimonial comes as Dannon takes the lead in the yogurt group in the U.S.– estimated by Packaged Facts at $7.3 billion– thanks to brand-new approach in the fast-growing Greek section, Ad Age recently mentioned.

Dannon now manages 27.8 % of yogurt sales, compared with 25.8 % for General Mills’ Yoplait, baseding on the current information from SymphonyIRI covering the year-to-date period ending March 31.

Danone dominates the global yogurt with 21.2 % share with $16.2 billion in sales, baseding on Euromonitor International.

EJ Schultz

AdAge.com

April 25, 2013

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