Ten Network has actually won the rights to air the 2014 Winter Olympics to be composed Sochi, Russia.
The Australian Financial Review (AFR) is reporting Ten paid an estimated $20 thousand for the rights to the game that will certainly be composed February next year.
The International Olympic Committee (IOC) had actually tried to sell the Sochi Games as a bundle with the 2016 Summer Games in Rio de Janeiro without much success after the only clear prospective buyer for the games, Network Seven, took out of the race last month.
While Seven West Media is thought to have introduced an estimated bid of $80 hundred for the Rio Games, no network has actually been efficiently gained the civil liberties from the IOC.
The IOC were supposedly asking for $120 thousand for the civil liberties to both Games, the same figure Nine Entertainment Carbon monoxide and Foxtel spent for the 2010 Vancouver Winter Games and 2012 London Olympics.
The AFR is likewise reporting the IOC will now try to offer the next three– the Rio Summer Games, the 2018 Winter Games in South Korea and the 2020 Summer Games– in a brand-new plan.
Ten’s Olympic information comes only days after they housed a $500 thousand deal to Cricket Australia for the next five-year cricket broadcast rights beginning from 2013-14.

Marketing Magazine

May 13, 2013


Filed under: Marketing News

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