Coca-Cola is letting its packaging do the marketing

Coca-Cola is letting its packaging do the marketing

 

A number of clever experiments by Coca-Cola recently have actually complied with the rule that the message is the product and the item is the message.
After releasing the ‘Share Can’, a can that split in two prepared for sharing, the beverage giant is once again playing with its packaging, launching a bottle made completely from ice. Somewhat from period for us Aussies, liquors will certainly be released in Columbia as part of a summertime 2013 initiative. See the advertisement below.

A little tag that increases as a trinket is connecteded to the bottle to keep consumers hands from getting cool, and, as impractical as liquors may seem, they are being hailed as the most eco-friendly Coke container to ever before be created.

Marketing Magazine

June 14, 2013

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Filed under: Marketing News

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