Audi Australia have launched a new project for their new A3 Sportback with VIVID Sydney.
The advertisement campaign consists of nationwide TELEVISION, cinema, lift ‘covers’, radio, OOH, print and electronic executions, while artistic interpretations of the A3 will certainly be projected onto the rear of the historical George Street warehouses during the Vivid Ideas festival in Sydney.
The estimates will certainly be visible to individuals strolling when comparing Camp Cove to the Museum of Contemporary Arts at The Rocks.

“The locally created headline ‘Ahead of its course’ is a positive statement on the positioning of both the Audi A3, glorifying our launch and continued advancement of the premium compact segment, and additionally to the Audi brand ethos– Vorsprung durch Technik,” points out Audi basic advertising supervisor, Kevin Goult.
“This initiative also sees us making the many of the largest out-of-home get the firm has actually ever bought, with attractive billboards and brilliant media placements like our elevator covers and consecutive road panels that allow us to market the higher degree of quality on both the automobile’s outside and rooms, and common attributes like natural leather upholstery, automatic climate command and multi media interface with touchpad, a full color slimline pop-up display and integrated radio,” Goult points out.
The A3 has more compared to 2.7 million consumers around the world because it introduced in 2007 and virtually 18,000 Australian customers have actually owned the A3 given that it topped introduced.

Marketing Magazine

May 24, 2013

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