bauer-122x113“The array of Bauer brands participating will certainly see this initiative scope in unwanted of nine million Australians, including 20 % of the existing cabin market. On best of that, the Bauer task will certainly offer Top Tourist Parks with extraordinary visibility amongst the target family audience,” he/she says.
Bauer Trader Media primary exec, Keith Falconer includes, “We have had a solid partnership with Top Tourist Parks for long times, and this notes a new stage in our partnership.

“The marketplace proceeds to develop and the board of Top Tourist Parks have actually once more demonstrated their eyesight by investing in media possessions that will enable them to comply with the ever changing needs of key stakeholders, consumers and the playgrounds themselves,” he/she claims.
The project will run across Bauer Media’s titles including The Australian Women’s Weekly, Woman’s Day, Take 5 and Australian House & Garden, in addition to the strongly targeted audiences brought in to the Discover Downunder TV program– broadcasting on the Nine Network and WIN– and the method’s web site, Australian Geographic, Caravan World and Camper Trailer Australia.

“Developing the cross-platform offer including print and electronic around the Bauer network and TV was fundamental in providing a project that could be measured versus Top Tourist Parks’ objectives,” Falconer says.
The campaign imaginative will certainly include an advertorial series, designed by Bauer Media, which will run throughout all the target titles from September and finish in an eight-page booklet within The Australian Women’s Weekly.

Leading Tourist Parks has actually also subscribed as the Park Partner for the 2014 series of Discover Downunder and will certainly proceed its calculated financial investment with essential Bauer Trader brand names featuring Caravan World (featuring Year Book), Camper Trailer Australia and Turu.com.au

Marketing Magazine

May 29, 2013

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