I don’t have the budget or time for anything more than a single content-marketing platform. What should it be–a blog, video, e-book or what?

low cost content marketing

We don’t think a company can live without a blog (or a flexible content-management system that’s blog-like), in the sense that it allows you to publish and amplify content easily and quickly. If you have to call someone in IT every time you want to publish something new to your website, that’s adding an unnecessary level of complexity that dissuades creation.

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