budget direct new

Budget Direct, the automobile insurance coverage company has rebranded, complete with a brand-new logo, site, TVC, and a few aliens. The new marketing campaign is made to attract attention from what Budget Direct call, “an insurance coverage market filled with uninspiring, way of living images.” Michelle, the
French-accented songstress, is gone, but the vocal singing stays.

The campaign sees Budget Direct ditch Michael and Michelle (The french lady and the Aussie bloke who include in the old TV spot) and replace them with aliens Zeek and Zia.

Zeek and Zia are “the extremely smart unusual couple who live next door,” according to the business’s announcement.

“Today, value is the badge of a wise customer and, certainly in the insurance category, individuals want to feel wise in their investment decisions. The idea redefines the tone of insurance coverage marketing in this country and permits Budget Direct to clearly differ in this sector,” says Hans Hulsbosch, executive innovative supervisor of Hulsbosch, who completed the rebrand.

“I think a great deal of advertisement campaigns are just wallpaper these days. I such as thinking outside the square, and I’m impressed Budget Direct would make such a big leap, since it runs out the box. We’ve dealt with Budget Direct a variety of times for many years, and it’s been fantastic to establish a whole brand-new set of characters and TELEVISION project for them.”.

The creative concepts on the rearranging job were lead by Hulsbosch while Liquid Animation established and animated the Zeek and Zia TVCs in collaboration with Budget Direct’s internal advertising and digital group.

The new ad:

The old advertisement:

“We wanted a break-out logo design, campaign and positioning that plainly distinguishes us from the old-school business, while preserving the brand personality and communicating why everyone trying to find simply smarter insurance should give us a go,” says Jonathan Kerr, supervisor of advertising and marketing and digital at Budget Direct.

The project will remain to build through extra nationwide TELEVISION spots, online display, large-format outdoor, YouTube, search advertising and marketing and other tactical activity.

Marketing Magazine

August 12, 2013

Tagged with:

Filed under: Marketing News

Like this post? Subscribe to my RSS feed and get loads more!