Cadbury have actually launched the current addition to their Cadbury Dairy Milk Joyville campaign which concentrates on their new array of larger delicious chocolate bars.

The 30 second area was created by Saatchi & Saatchi, the project will certainly also consist of online, in-store and out of house advertisements.
Marketing talked to Cadbury’s GM of advertising delicious chocolate, Ben Wicks, last month concerning the project itself, which concentrates on the introduction of brand-new rounder-shaped chocolate pieces, the introduction of whole nuts in all nut varieties, larger packets, and a brand-new resealable pack.
The changes are the most considerable Cadbury Dairy Milk has make to its product in 123 years.
“We’re constantly thinking, ‘exactly how do we offer a better experience to our clients?’, so in the dialogue that we have, we introduced to them, around 18 months ago, this rounder, a lot more reasonable molded piece, and they responded really favorably as well it,” Wicks says on the changes.
Wicks also discusses that Cadbury’s ‘Joyville’ will certainly remain to feature in its advertising and marketing for a while to come.
“If you consider the Joyville project, it’s a little bit like a book. So much there has actually been half a dozen chapters [and] there will certainly be a brand-new chapter from Joyville that celebrates these modifications that we are making.”


Marketing Magazine

May 14, 2013

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