Social networking website Facebook has appointed its first-ever CMO, with previous Googler Gary Briggs stepping into the part.

CMO For Facebook

Facebook up until now has not been entirely marketer-less, of course– because 2010 its advertising efforts have actually been overseen by vice head of state of product advertising and marketing, Eric Antonow, whom Briggs is formally changing.

Briggs pertains to the social network from Motorola Mobility, where he was chief online marketer because being designated in 2012 amid the leadership overhaul that took location when Google completed its investment of the hardware maker.

Prior to that, Briggs was vice head of state of consumer marketing at Google, overseeing efforts for the web giant’s search, commerce, Chrome and Google Plus, and formerly worked at eBay for six years in an additional VP of customer marketing function.

In a statement, Briggs says of his appointment: “Facebook isn’t really simply a business. For even more than a billion people, it’s their connection to the pals and opportunities they care about the majority of. Telling the story of such a crucial and still extremely young brand name is an extraordinary chance, and I can not wait to get begun.”

Marketing Magazine

August 6, 2013

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