Ogilvy France and Ogilvy Asia-Pacific have actually collaborated and established a Coca-Cola could that splits asunder.

coca cola cut can halves

Adweek.com has actually called the marketing initiative, “the most actual expansion of the brand’s international ‘Share Happiness’ principle”.
The specifically created could spins between to become two totally different cans, each with its very own leading to open up.
It is unclear whether the cans will certainly be launched in Australia at this phase.

Marketing Magazine

June 3, 2013

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