A Melbourne coffee bar, situated on Melbourne’s notorious Victoria Street, has actually caused a stir on social networks this week by uploading this image on thier Facebook web page asking clients to pick coffee over heroin. The picture was met a social media reaction, with people designating the message, ‘insensitive’ and ‘offending’.
Coffe Over HeroinThe image was the product of 2 of the coffee bar’ owners and was originally published on sticker labels then shared on social networks, yet was quickly gotten rid of in response to the social media craze. One of the owners in charge of the advertising campaign, Charl Laubscher told Marketing mag he was completely surprised at the reaction the poster has actually achieved.
“We’ve done every little thing we can to take care of the feedback we’ve received. We took the article down hours later, posted up a public apology for creating any misdemeanor, and provided an email address to ensure that anybody who had inquiries or talk about the concern might address us straight,” he says.
“We after that took place to get in touch with several of the much more vocal individuals that seemed to have taken certain concern with exactly what we ‘d done, as we felt a straightforward discussion is always visiting be the finest method to fix disagreements. We’ve also been in touch with the regional company organization (with whom we’ve been quadrating truly well) to ensure any type of complaints or concern have been handled, and asked them to call us directly if any sort of concerns arise in the future.”.
One especially irritated social media individual even created a now disabled Twitter account, which included doctored images of the cafe’s initial artwork, which Laubscher states he discovers the most surprising regarding the entire experience. And sometimes of publication it shows up the coffee shop has because deleted its very own Facebook page plus its website.
“I suppose what surprises us most is when people won’t accept any type of kind of apology, or call us straight regarding the problem,” he says.
“I wonder, if they’re so upset by the issue, and by individuals seeing it, why they would remain to publish it up all over?”.
Laubscher claims the cafe seems untouched by the experience up until now, and has in fact had some positives come out of this with the coffee shop’s dedicated consumers offering “some quite fantastic support”, but Laubscher knows they’re not quite off the hook yet.
“It’s difficult to claim exactly what will take place in the lengthy run,” he says.

Marketing Magazine

May 24, 2013

 

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