What is a brand?

DO You Know What BRAND Is?

This is a concept that is confusing to many people. Here is a straightforward and simple but accurate definition:

A brand is simply a set of associations

  • That is linked to a product or company name
  • That resides in consumers’ memory
  • That help them understand
  • What the brand or company is
  • Why it is potentially relevant to them
  • How it is different or similar to other products made by the firm
  • How it is similar or different from competitor’s products

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Filed under: FAQ

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