A solitary Facebook fan costs on average $174, a 28 % increase from 2010, baseding on new research.
The study, performed by social media firm Syncapse, along with research firm Hotspex, contrasted the product spending, brand commitment, media worth, price of purchase, brand affinity and the likelihood of consumer recommendations of Facebook of a brand supporters compared with non-fans.
The typical figure came to $174, but the worth does vary from brand to brand. A follower of retail chain Zara was approximated to be worth $405.54, whereas soft beverage giant Coca-Cola had not been as profitable, along with a single supporter costing $70.16.

The research likewise located Facebook followers are generally those that are far more active in social networks, along with the typical supporter being a follower of at least 10 brand name web pages at any type of provided time. Practically two-thirds of non supporters were found to have actually followed 10 or fewer brand web pages.
It was also disclosed that Facebook supporters are more most likely to share better brand encounters along with their Facebook good friends, along with Three quarters of fans apparently sharing great brand name experiences, promotions and rebates with only two-thirds of supporters most likely to share a bad brand name experience.

Marketing Magazine

18 April, 2013

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