How do I go about Friendship Branding?

friendship branding

According to Lois Geller, in “Customers for Keeps,” there are 8 steps:

1. Put a human face on your company
2. Use first impressions to create a lasting friendship
3. Connect with the right customers
4. Listen to your customers
5. Share with your customers
6. Make your customers feel secure
7. Build trust between you and your customers
8. Create friendships that last; go the extra mile and offer superlative service and products.

Tagged with:

Filed under: FAQ

Like this post? Subscribe to my RSS feed and get loads more!