The Advertising Standards Authority (ASA) banned the advertisement after ruling a sticking around shot of the croupier’s eyes, a concentration on the “sensuous locations” of a female’s physical body and the design of the female’s attire clearly connected gaming to temptation.

Gambling Banned For Seduction!

William Hill defended the advertisement, made by Beatty McGuiness Bungay (BMB), by declaring it recreated its ‘Live Casino’ on-line item, which tries to match the encounter a casino player would find in a Mayfair casino site.

The gaming firm likewise stated that all the stars mored than 25 and claimed the clothes worn by the guy and women dealers were the actual attires used by croupiers in its live gambling establishment.

Innovative handled to win authorization from Clearcast, the broadcast advertising clearance physical body, before broadcasting because it believed that because the ad did disappoint anybody gaming there could possibly be no web link to temptation, sex-related excellence or enhanced beauty.

Nonetheless, the ASA agreed the problem made by The Gambling Reform and Society Perception Group (GRASP) after determining there was no suitable reason for utilizing the basque-style tops in the ad or showing “sensual locations” of the actor’s physique.

Watch this Ad and decide yourself:

William Hill has actually been reprimanded by the marketing watchdog for breaching ad requirements that prevent playing being associateded with seduction.

Marketing M

June 26, 2013

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