good sales letter

There are so many ways to communicate with consumers or approach brand-new customers. Yet a well-written sales letter still has the power to persuade. Comply with these 11 steps to write an efficient sales letter.

1. Consider why you are delivering a sales letter rather than utilizing yet another type of communication or marketing strategy. Whether revealing a product launch to a range of consumers, or trying to get a meeting with a particular call, evaluate up whether it is the very best means of making your preliminary method.

2. Try to ensure the letter gets to the right person. Address the envelope individually so it is not dismissed as spam. A handwritten envelope should help get the letter past the client’s aide, and is much more most likely to be opened up.

3. Be personal. Consider the customer’s sales past and adjust the letter to mirror their certain purchasing habits. If there is just a little group of letters, indicator each one individually.

4. Show that you recognize your client’s problems and explain how your business gives a solution. Do not talk generally about your company, discuss just how it could assist them, especially.

5. Use the appropriate tone and language for your target customers. For instance, you may make use of colourful language to sell natural child food to parents, however use even more functional terms to supply a window-cleaning service.

6. Include testimonials from clients. Recommendations will provide other consumers more belief in you.

7. Take your time and avoid meaning or grammatical mistakes. Mistakes look unprofessional and might weaken your letter’s credibility. Get somebody to proofread your letter before it is sent.

8. Put some believed into the layout. Ensure it is clearly mapped out and easy to check out. Include a max of 3 or four lines per paragraph, and add bullet points if required.

9. Include a telephone call to action, for instance “Call us now on this number”. A command statement is likely to be a lot more effective than a sentence that starts “You could call us”.

10. Add your website address to various other call specifics. Just since you are sending out letters offline, that does not indicate you cannot refer your client to your website for more details.

11. Follow up a sales letter by calling the consumer.

Cardinal Rules


  • address your customers individually
  • consist of a telephone call to activity
  • follow your letter up with a call


  • cover your company without connecting it to your client’s needs
  • overlook the layout
  • send your letter without examining for meaning or grammatical mistakes

Tagged with:

Filed under: Tip of the Day

Like this post? Subscribe to my RSS feed and get loads more!