A brand-new campaign for Honda Australia is asking individuals to use their LinkedIn calls to develop an ‘A-Team’ to advertise the automobile maker’s new Accord design.


In a first for an Aussie automobile maker, participants are asked to select the position that finest explains them then pick from their professional get in touches with on LinkedIn to pack the remaining 4 positions on their group, making their own ‘A-team’.

“We picked the LinkedIn system and use of their Application Programming User interface (API) to target an audience of mid-tier wealthy experts and involve them in a much more customised and creative way,” states Honda Australia senior supervisor advertising and marketing Kevin Lillie.

“We are especially pleased with the method professionals could captivate with the Accord’s attributes and pick links that finest fit a certain position on their group.”

Each position on the group has a different factor standards to direct the member when choosing their group. The goal is to score the highest number of points by picking an A-Team most straightened with the positions.

The concept was created by LinkedIn and ZenithOptimedia, with innovative guidance from Leo Burnett Melbourne. LinkedIn accountabled for the production of the API.

“We have actually actually enjoyed working with Honda and ZenithOptimedia to create a principle that would permit social sharing with their target audience,” points out Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn.

“The Honda Accord A-Team campaign is an additional terrific example of a brand utilizing LinkedIn to come up with a much more artistic strategy to reach and engage their focus on audience. This is the initial automotive campaign in Australia to make use of the LinkedIn API.”

Marketing Magazine

July 10, 2013

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