itunes radio

Today’s announcement that Apple will introduce a streaming songs plan, called iTunes Radio, might be music to the ears of marketers almost everywhere. The complimentary, net radio service will certainly be advertisement assisted, giving marketers access to a substantial potential audience among the roughly 400 thousand energetic iTunes accounts.
Prior to now, Apple’s venture into advertising (from a publisher perspective) has been restricted, most especially consisting of iAds, its platform for rich-media show advertising on iPhone and iPad.
The brand-new songs streaming system will certainly feature songs terminals that are curated by Apple, stations that are genre-focused, in addition to customised curation for individuals based upon the music they play and download and install with iTunes.
However, there is no word yet on whether Apple will certainly open the vast shops of information that enables it to personalize individual experience for use by advertisers, although the need and prospective value of doing so need to be substantial.
The iTunes Radio solution will certainly be offered ad-free for consumers of Apple’s cloud-based iTunes Match service, there will also be ‘first listen’ premieres, and ‘voice intelligence assistant’ Siri will also include on the brand-new solution. iTunes Radio is established to be released in the United States in September, without any notice on launches in more markets as yet.
iTunes Radio was announced on Monday (United States time) at Apple’s Worldwide Developer Conference, during which it also announced a raft of updates to its equipment and software application providings, including the upcoming variations of its desktop and mobile operating systems.

Marketing Magazine

June 11, 2013

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Filed under: Marketing News

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