energizing your Twitter strategy

Formulating brand-new ways to get to clients on Twitter doesn’t have to need a great deal of time or cash. What it does take is creativity and a determination to make individual connections.

Below are 5 keys to energizing your Twitter technique to get to consumers in new and innovative ways:

1. Shred the script.

Shred the script

In April, when Maureen Johnson was embeded the airport as a result of a postponed United Airlines flight, she revealed her stress in a doodle that she photographed and tweeted out. Johnson, a young-adult novelist, has greater than 80,600 followers on Twitter, so the picture got to a great deal of eyeballs. United responded with a doodle tweet of its very own including the hand-scrawled hashtags “# wedontlikedelayseither” and “# wheelsupsoon”

The personal touch shocked Johnson who responded with a “whoa,” and created talk from others. “You try to meet individuals with what they give you,” points out Shanna Quinn, elderly marketing representative for social media methods at United Airlines, who created the tweet. “I simply secured a pencil and paper and started scribbling.”

Exactly what you can do: Encourage employees to tweet with their own personal singing as opposed to handling a scripted tone– an approach Peter Shankman, creator of the New York-based consulting firm Shankman/Honig and author of Nice Companies Finish First (Palgrave Macmillan, 2013) calls “shredding the scripts.”

2. Connect offline.

Connect offline

In March, when Jen O’Neill, an advertising and marketing exec in New York, got the mid-day munchies, she transferred out a tweet concerning exactly how she can use a treat. Within an hour, a Pretzel Crisps vehicle was parked in front of her building, unloading sufficient freebie treats to feed her 50-person office. Quickly every person at the workplace was tweeting regarding the brand’s motion. “When individuals are shocked on Twitter, they are visiting tweet concerning it which’s how points can disperse very rapidly,” points out O’Neil’s employer, Dave Kerpen, CEO of Likable Local, and author of Likeable Business (McGraw-Hill, 2012).

Exactly what you can do: Set up alerts on keywords appropriate to your company in certain geographical areas, suggests Jay Baer, author of the publication Youtility (Portfolio Hardcover, 2013) and president of Convince & Convert, a Bloomington, Ind.-based social networks strategy office. Do this with tools such as Google Alerts, HootSuite or social media paying attention software application mention.net and sysomos.com.

If you run a regional auto service center, as an example, you can use monitter.com, a location-based online search engine to follow keywords like “blowout” or “automobile cracked down” tweeted by people in your ZIP code, ahead to their rescue, recommends Mack Collier, a social media planner based in Florence, Ala., and author of Think Like a Rock Star (McGraw-Hill, 2013). It’s an excellent way to obtain people tweeting regarding your company.

3. Discuss current occasions.

Comment on current events

When Mitt Romney pointed out Big Bird during the governmental dispute last October, Mental Floss Magazine’s tweet, “Big Bird is 8’2”,”was re-tweeted 1,105 times. The brand name uses the strategy of responding to events current and popular culture– from the Super Bowl to the NBA playoffs to Hostess’s bankruptcy filing statement– with relevant facts to get individuals tweeting. By providing such factoids, they hope to trigger shares and tweets without needing to choose a political side, states co-founder Will Pearson.

What you can do: Tweeting about news and live events helps your brand stay current, however make certain you’re pointing out something initial or you’ll obtain sunk in the sound. Worse, do not use the updates as a method to press your service or product. “Businesses fall under the trap of believing every individual tweet needs to drive some type of transaction,” states Pearson. “Our Twitter feed need to be a meaningful experience for our readers.” He suggests adhering to a 90-10 ratio with 90 percent of your tweets supplying stand-alone material and just 10 percent associating directly to your services or product.

4. Host occasions and visitors.

Host events and guests

In May, the alcoholic beverages brand name Hpnotiq held a live Twitter chat where socialite and reality-TV personality Khloé Kardashian Odom organized the brand’s Twitter account for a hr, answering questions tweeted by supporters. The method helped create buzz around Hpnotiq’s upcoming contest and sweepstakes, connecting Kardashian followers directly with the brand name.

What you can do: You don’t need a personality to tackle this type of approach, claims Kerpen. Even getting a thought leader in your business could possibly work, or simply leveraging the talk area on your own to get clients talking.

5. Mix media.

Mix media

In May, Dunkin’ Donuts introduced a contest asking supporters to produce a six-second video clip with the video-sharing app Vine on how their iced coffee “placed a come their action.” The champion got complimentary iced coffee for a year. The suggestion was encouraged by Vines that the firm experienced followers setting up on their own, points out Jessica Gioglio, that takes care of social media for Dunkin’ Brands, Inc. Since launching last month, the brand has placed out 6 Vines, including one advertising their complimentary doughnuts on National Doughnut Day.

Exactly what you could do: Making a six-second video with your smartphone does not require a substantial budget. “I can make a Vine with a doughnut and mug of coffee in 10 seconds in my kitchen,” points out Shankman. “More firms ought to do it.”

The goal is captivating customers with Vines that aren’t just amusing, however also practical. The retail chain Lowe’s, as an example, has a Vine project called “Fix in Six” providing six-second home-improvement solutions. “If you were a plumbing contractor in Pittsburg, you can make an entire set of household plumbing system online videos,” says Baer. “The most crucial possession you have in social is on your own. Individuals intend to comply with individuals.”

Jane Porter


June 18, 2013

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