Lego Movie significantly increased Lego sales Infinite Profit

 

Danish toy manufacturer Lego has dramatically increased its net profit in the first half of the year. The main reason – strong sales of products related to the film “Lego Movie”. It is reported by Agence France-Presse.

Net income for the first six months of the year rose 12% up to 2.7 billion Danish kroner. Revenue also increased by 11%. “Lego Movie” products were launched with the release of the film in early 2014.

Thus, the company ahead of its main rival Mattel, whose results were below expectations. Mattel acquired the Canadian opponent of Lego – Mega Brands – for $ 460 million in February this year.

Now Lego is trying to expand the market in Asia, where sales significantly slower in comparison to Europe and North America.

Filed under: Marketing News

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