Lionel Richie Comes Back - Now In Aussie Ad!

Eighties superstar Lionel Richie shows up in a humorous advertisement for brand-new home beer accessory, Get King, marketed by Lion, singing his 1984 hit ‘Hey there’ from the inside a refrigerator.
The place sees a thirsty bloke raid his refrigerator for a cold one, Richie then appears in front of a white marvelous piano to pour a the guy a beer.
The advertising campaign will certainly operate in with the month of July. Possibly a scheme to persuade every one of those well implying people attempting to kick the grog for Dry July?

Marketing Magazine

July 1, 2013

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Filed under: Marketing News

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