L'Oreal at the age of 70 Infinite Profit

 

Actress Helen Mirren has signed a contract with cosmetics company L’Oreal and became its new face. It is reported by The Daily Mail. Along with the 69-year-old Mirren firm cooperates with actresses Eva Longoria, Jennifer Lopez and Blake Lively.

The publication has counted contract with Mirren surprising because of the age of the actress and her relationship to aging and health. It is noted that typically cosmetic and perfume companies conclude contracts with celebrities at the age of 40 years. However, in advertising campaigns L’Oreal involved 76-year-old Jane Fonda, 68-year-old Diane Keaton and 55-year-old Hugh Laurie.

In interviews Mirren noted that considers her aging as a “life adventure”. In addition, the actress says that she cares about its physical form, but sometimes eating unwholesome food.

Helen Mirren is known for the performance of roles of British queens Elizabeth I and Elizabeth II. In 2007, the actress received Oscar for film “Diana”.

Filed under: Marketing News

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