Tip 2.

Content marketing – Learn how to use content to market your business!

Content marketing works. In fact, it works REALLY well.

You may or may not be familiar with the phrase “Content Marketing”, yet you visit content marketing sites every time you access the Internet.  When you visit news sites, entertainment sites of blogs like this, which offer business advice, you are visiting a site that uses content to market itself. Content Marketing can successfully be used to market any type of business and it is unbeatable when it comes to attracting new clients, sales leads, inquiries and subscribers.

Briefly, here’s how Content Marketing works:

You build and market a website and fill it with FREE information that has real value to your prospective clients, whilst offering them the opportunity to buy goods, services (or both), which are closely linked to the information you give away.

For instance, on this blog we offer marketing ideas and regular, valuable, free marketing advice. People read the information, use the ideas and share what they find here with their friends.  Then, some of those people see the quality of this information and decide to hire Infinite Profit, when they need expert marketing help.

Over the past 20 years, there were many discussions about Content Marketing. The most common questions that is the core of each discussion is:

“If I freely give all this valuable Content Marketing information away, surely people will simply do the job themselves?”

The answer is pretty simple: there are 3 groups of people (in general), who will read Content Marketing blog posts, newsletters and social networking updates etc.

These are:

  1. The first group is small. They are what we call serial freebie seekers. These people never ever pay for professional help.  They were never prospective clients, so you lose nothing.
  2. The second group is the largest.  These people will try to do something themselves, but will hire professional help if they are not getting the results they need.  They value genuine ability.
  3. The third group is the smallest. These are the rare people, who value their time and ‘get’ that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster.

In short: No one in the first group was going to spend a dime with us anyway. We lost nothing by giving them free information.  Some of the people in the second group will use our information and have a go at doing the job for themselves, whilst others in the group will see that they need expert help, and some of those people will hire us.  With the third group, if we really show through our Content Marketing that we are truly an experts in marketing field, we become more likely to get a call from them when they need help.  They already know all about us and our work.  They trust Infinite Profit.

Content Marketing is a huge subject, which we cover in our blog regularly.  If you want to make sure you never miss a post, sign up for our FREE emails and updates letters.



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