You cannot promise the marketplace a high quality service and yet charge a bargain-basement fee! If you do, you will send people a mixed-message and it will lose you business every time.

Everyone knows that quality never comes cheap; that if something looks too good to be true, it is too good to be true! Make your services as valuable to the marketplace as possible and then charge accordingly.

Here are series of 3 main guidelines, which show you how to sell your services to the best potential clients, for the highest fees.

Let’s start from the Part ONE.

If your business was perfect in every way, what would it look like?

If part of the answer includes; “I would work with great people on exciting projects and for the best fees in the industry” – You will love this information!

We are sure you have heard the saying; everyone in business is a problem solver!

The suggestion is sound.  It confirms the fact that every business exists, to solve at least 1 problem.   The bigger the problem, the fewer people there are who can solve it, and the more money they can charge for providing the answer.  That’s why the person who solves the problem “who can clean my car?” earns less, than the person who solves the problem, “who can fly me to London by end of business today?”

Why this matters to you?

How many other businesses in your marketplace, can solve the same problem as you?

Quite a few, right?

So, why not consider increasing your value, by developing a uniquely valuable service?

Consider becoming the person in your niche, who not only solves problems, BUT solves them in a more remarkable way than anyone else.  Make doing business with you as interesting and rewarding for clients as possible.  If you do, there’s an extremely good chance:

  • You will attract more clients.
  • Earn more.
  • Develop fantastic client relationships.
  • Retain clients for longer.
  • Generate tons of word-of-mouth referrals.
  • And make the business of business a lot more fun too!

Interesting businesspeople are attractive.  They stand out.  We talk about them for all the right reasons.

Next guidelines in Part TWO.

Filed under: Tip of the Day

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