You cannot promise the marketplace a high quality service and yet charge a bargain-basement fee! If you do, you will send people a mixed-message and it will lose you business every time.

Everyone knows that quality never comes cheap; that if something looks too good to be true, it is too good to be true! Make your services as valuable to the marketplace as possible and then charge accordingly.

Here are series of 3 main guidelines, which show you how to sell your services to the best potential clients, for the highest fees.

Today we introduce you final Part of these guidelines:

Part 3

(Part One you can find HERE, Part TWO – HERE)

If you want to attract the best clients and the highest fees, you need to understand the commercial value of originality.

Photo: John Trainor

The original Mona Lisa was insured in 1962 for a hundred million dollars and today that valuation would be closer to a billion dollars.  However, you can buy a copy of the Mona Lisa for the price of a coffee!  This is because the marketplace values originality and attached no value to copycats.

The easy route

The easy route is what the masses decide to take.  This is what Seth Godin refers to as: “offering an average service to average people.”  They attract average clients and have to charge average fees.  This approach is soul destroying and those who take it look to the future with apprehension.  However, it requires little thought, which is why it’s so common.

The challenging route

The challenging route is what the leaders in every field decide to take.  They look for ways to offer a uniquely valuable service, rather than looking for excuses for why they MUST toe the line and do what their competitors are doing.

Whenever we have discussed on this subject before, people have left comments saying that it’s just not possible to offer anything new or original in their profession.  That is factually incorrect.  What they are really saying, is that it’s challenging, so they quit.  The people get on and do it, push through that challenge.  They invest the effort and energy to come up with something uniquely valuable and then they have the courage to implement it.  That’s why they get to work with the best clients and earn the highest fees.

In a world full of copycats, you can achieve huge commercial success if you seek out and implement your own, original masterpiece!

 

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