An endorsed relationship is similar to a joint venture – but with a massive difference:

The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust.

For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.

An endorsed relationship is one of the most powerful marketing tools on the planet. We have seen endorsed mail shots and emails return a 90% positive response rate.

Filed under: Tip of the Day

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