Complying with on from the past 3 recipients (Jack Dorsey, Eric Schmidt and Mark Zuckerberg), the Media Person of the Year at Cannes Lions International Festival of Creativity has actually simply been revealed as YouTube CEO Salar Kamangar.
Annually, the ‘alleged Oscars’ of the marketing globe picks its media innovator, and the figure who has actually shaped the industry the most in that time and for 2013 the option was effortless.
“YouTube has actually become a global sensation under Salar’s leadership,” says Phillip Thomas, CEO of Cannes Lions. “The statistics state it all: greater than one billion unique users a month watch greater than 6 billion hrs of video.”

Cannes-Creativity

Thomas likewise admitting that the one-time svp, video at Google that accountabled for developing the super-earning AdWords has because 2009 expanded YouTube in to an international broadcast system, recently introducing its very first paid networks.
Kamangar’s YouTube has actually additionally been lauded for introducing TrueView, the advertising and marketing format where marketers only pay for ads seen. There has been an increasing of the variety of advertisers utilizing it in the last year.
“I’m thrilled to accept this honor not merely in behalf of YouTube, but in behalf of the musicians and producers across the world whose creativity has set up YouTube as the international location for video,” claims Kamangar.
Kamangar receives the respected honor June 19, throughout the 60th yearly Cannes Lions festival.

Marketing Magazine

May 23, 2013

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