Nando’s brand-new initiative has actually seen it take a clinical approach to office laborers’ bland lunch times by offering’re-sauce-itation’ by a group of ‘PERi-Medics’.
The initiative, which saw Nando’s Grocery Australia associate with word of mouth company 1000heads, has the PERi-Medics appearing at offices and providing ’em ergency alleviation’ to bland or boring food.

nandos medic
A Nando’s press release concerning the brand-new project discusses:
“By assessing blandness, going to for intense plain and managing all type of food that need help, the PERi-Medics provide food re-sauce-itation to damaged dishes. In addition to testing, a series of games are played to motivate communication on and offline, in addition to performing the induction of a new PERi-Medic at each office.
“Upon leave, the PERi-Medic group leaves an emergency re-sauce-itation chart, coupons and numerous containers of Peri-Peri to be made use of at the office.”
The project also includes a social networks strategy, PR and very little online advertising, and teams of PERi-Medics have actually already paid brows through to Optus and Komatsu Australia. Spoof job advertisements have actually likewise been put in local and city documents with a telephone call to action for employees to volunteer their office for coming to be an authorised PERi-Medic.
“We created the initiative to enable people to experience the improvement of their very own common lunch times first-hand,” states Lena Habkouk, account supervisor, 1000heads.
“Reading a dish card could just presume,” continues Habkouk. “Having the ingredients available makes a product test a great deal less complicated. Through using a creative implementation, we are able to give a sampling environment that not just gets the product in the hands of consumers, it offers a fun and memorable encounter– which urges word of mouth sharing.”

 

Marketing Magazine

May 31, 2013

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