Holland’s new tourist campaign claims that the country, probably best understood for its obstructions and red light district, is actually ‘the coolest put on planet’.
The project makes note of Amsterdam’s ‘hipster credentials’ showcasing its natural food, fine art, tidy electricity and bike culture.
Mustache Agency in New York collaborated with the Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Marketing and Amsterdam Airport Schiphol to produce place.

Marketing Magazine

June 5, 2013

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