How do I give “personality” to my newsletters and marketing communications?

personal communications

Injecting personality into your publication is one way to give yourself a little edge in the battle for the hearts and minds of the market.

You’re probably using your newsletter to “…build long-term relationships and a better rapport with customers or prospects.” Valuable content is the foundation on which this is based. Personality is the icing on the content cake.

A little dose of personality helps build that reader rapport and adds uniqueness to your publication; it’s something competitors can’t copy so easily.

The right personality can also complement the image of your brand, product, website or company–essentially reinforcing whatever impression or message you’re trying to communicate.

Which is all well and good.

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