The vision of Italian creator Antonio De Rosa and his Socialmatic device appears to be bordering closer to truth (2014 actually) after he announced a collaboration with C&A Licensing LLC, a business that licenses the Polaroid brand name.

Socialmatic is a bodily camera, its appeal based upon Instagram’s iOS image. Up until now, it was just a principle for a web-enabled 16-gigabyte, four-inch-wide instant camera that publishes pictures to Instagram prior to printing them out using an on-board printer.
“This mix of hardware and software application, together with our brand-new picture social network will certainly pack the void in between virtuality and truth,” says De Rosa.
Socialmatic has zero association with Instagram, despite modelling its appearance on its SLR camera logo, plus a QR code hyperlink to your Instagram account as soon as you publish– De Rosa is just using the surge of popularity the application has actually brought customers.

Including the Polaroid recommendation to the mix, Socialmatic has steered clear of lawful loopholes and is instead forging ahead as its own trademarked brand name. It will retail for an estimated US$ 350.

Marketing Magazine

April 29, 2013

Tagged with:

Filed under: Marketing News

Like this post? Subscribe to my RSS feed and get loads more!