International item placement spending increased 12 % to US$ 8.3 billion in 2012. The raised sophistication utilized to integrate brands in to TELEVISION programs and motion pictures and the uptake of product placement by surfacing BRICS nations (Brazil, Russia, India, China and South Africa) is said to be steering item positioning development.
TELEVISION continues to be the most consumed marketing tool worldwide yet as watching of first-run programs on TV is continuously declining in support of seeing programs over the internet, standard 30-second tv marketing is gradually becoming less efficient, baseding on brand-new research.
The study originates from PQ Media data as well as found an increase in DVR penetration, a change in media consumption habits and brand-new modern technology interruption and a leisure to international product placement rules were amongst the reasons online marketers are improving their financial investment in top quality home entertainment for the 3rd successive year.
The United States continues to be the world’s biggest product positioning market with spending up 11.4 % to $4.75 billion, fueled by solid development in the TELEVISION, net, mobile and music classifications.
Mexico placed third behind Brazil with spending of $674 million in 2012, complied with by Australia, France, Japan and the UK who all spent in extra of $100 thousand for the year.
International spending on motion picture positionings additionally rose 8.1 % to $1.66 billion in 2012.

Filed under: Marketing News

Like this post? Subscribe to my RSS feed and get loads more!