Qantas Disney

The Qantas kangaroo is set to make its movie debut after the announcement that Disney and Qantas have actually taken part in an advertising tie up in a new animated comedy called, Planes.

The film will take place on a Boeing 737 and among the primary characters in the flick will certainly be the Qantas kangaroo.

The film features a local edit for Australia and New Zealand including actress Jessica Marais as crop cleaning flight Rochelle.

Qantas’ advertising supervisor Olivia Wirth states, “We’re enjoyed have an Australian aircraft in this Disney flick, that will certainly attract our young guests. We’ll be collaborating with Disney on great deals of activities around the movie.”

A Qantas airplane will be enhanced in Planes livery as component of the co-promotion.

Sydney MD of The Walt Disney Company, John Cracknell, claims “This distinct opened integrates narration with enjoyable, development and an once in a life-time experience that reflects the core essence of Disney.”

Marketing Magazine

July 18, 2013

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Filed under: Marketing News

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