Shop Til it drop

Magazine author Bauer Media has actually announced that style title Shop Til You Go down, will transfer to a twice-weekly routine from October, doubling its regularity.

The news of even more mags each year have to come as a welcome adjustment to Bauer personnel, with the posting giant has been on a publication axing rampage of overdue. The profile and frequency changes are results of the team’s overhaul of the organization previously known as ACP, which started when Bauer managed the business in the 2nd half of last year. There is presently conjecture concerning which current title will be the next to experience the outcomes of a portfolio adjustment.

The decision to boost Store Til You Go down to a bi-weekly magazine was made after analysis conducted by Bauer revealed that, with the rise of social media, globalisation, ecommerce and progressing production procedures, fashion trend cycles and purchases have actually become quicker paced for young Australian women.

“For a retail brand name like Shop Til You Drop it is vital that we progress in line with the retail development,” claims Bauer Media’s young women’s way of life author, Anna Quinn.

“A bi-weekly version allows us to deliver more content in a much more relevant and quick fashion. The new format will certainly offer a fresh, multi-platform approach for maximizing our viewers’ retail power through new advertorial and editorial projects.”

The new reformatted Shop Til You Go down will certainly strike the newsstands on 24 October, priced at $5.95, under brand-new editor Alexandra Carlton, that was appointed to the placement last month.

“I couldn’t be prouder to lead Store into its brand-new period,” says Carlton. “The publication currently flaunts an unique heritage in the Australian market as the only magazine women require when they’re aiming to make style, appeal or way of living acquisitions. It obtains this by supplying a considerate, considered edit of everything offered. That won’t alter. However, by raising its frequency to when every two weeks, we’re showing that this magazine has the nerve to be nimble and forward-thinking, equaling the method modern-day ladies live and go shopping.

“Simply put, our viewers enjoy to shop, so we have to give them the devices to do just that. Baseding on our 2013 Store Visitor Study, nearly 50 % of visitors agree with the declaration ‘I was born to go shopping’– to place that in standpoint, merely 19 % of Australian women agree with that statement.”

“We have to manage to offer our reader with the latest trends and outlet drops as they are taking place,” describes Carlton. “That rate to market must be joined the reputabled content, edit and knowledge that she expects from Store Til You Drop.

“Our readers have actually told us that the top reason they purchase Store is ‘for the latest style updates and fads’ and they likewise told us they prefer even more of this material. Our reader is likewise hyperconnected, with 74 % making use of a mobile phone as their main phone, greater than other women’s style title. Our reader wishes to shop from both bricks and mortar and online stores as soon as the stock hits.

“Our concept is ‘See, Want, Store,’ and the relaunch we will provide our viewers her shopping fix when and how she wishes it.”

Bauer Media acquired ACP for $500 thousand in 2012.

Marketing Magazine

July 2, 2013

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