Soreen, the fruity malt-loaf brand, is searching for an imaginative firm to work on its through-the-line projects.

The malt-loaf brand has held chemistry conferences with agencies and is now ready to start the formal pitch process.

According to a spokeswoman for the business, the sound goes over the rear of a re-brand in 2010 and succeeding tough growth for the business, at around 26 per cent sales boosts year-on-year.

The spokeswoman additionally claimed Soreen was placing � 3 hundred behind the campaign, which the firm was looking for an agency tough in strategic thinking and planning. She included that there would certainly be a focus on growth and brand-new products.

Soreen has actually not functioned exclusively with one company before. Previous marketing initiatives by the brand name include a four-year sponsorship cope with Olympic gold-medal bicyclist Chris Hoy in 2005 and an in-store signboard initiative, developed by Grisdale Lesniak Swann in 2007.

Soreen belongs to the McCambridge Team, which sold its very own tag cake branch to private equity fund NBGI Private in December 2012. In addition to Soreen, McCambridge preserves its bakery company in Ireland.


July 5, 2013

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