What is the big deal about social media? You may already have a Facebook account and wonder “How could I possibly use Facebook to promote our business?” Or you might be thinking, “I just don’t have time to spend on social media sites, I need to promote my business!”

social media

The good news is, promoting your business via social media can add real dollars to your bottom line, and it doesn’t require a huge time commitment. The biggest thing to remember with social media is to be genuine. Here are some tips about how to get the most from social media services without spending ridiculous amounts of time:

1. Facebook – Gain Fans

  • Use Facebook to ‘gain fans’ by setting up a page for your business.
  • Add a “Become a fan on Facebook” link to your email signature and on your website.
  • Every time you write a blog post, mention it on your Facebook page. This is free syndication.
  • Mention specials, discounts, and coupons on your Facebook page.

2. Twitter – Keep Them Updated

  • Set up a Twitter account for your business
  • Whenever you write a blog post, mention it on twitter.
  • Twitter is great for posting timely discounts (Free car wash today when you mention twitter!)

3. YouTube – Show Some Video

  • Create a video where you demonstrate your product or service.
  • You don’t need a professional video camera to do this, most digital still cameras have a video setting that will work fine.
  • Upload videos to Youtube regularly, and you’ll soon start to gather a following.

4. Pinterest – Post Pictures

  • Pinterest is one of the best-known and busiest photo-sharing sites on the web.
  • Most businesses have pictures of their product or service that they’d like to show off, so why not use Pinterest to hold your photos online?
  • Create a free Pinterest account, and upload your photos.

As you can see, you can use social media to accomplish many of the things you’d already be doing as a business – syndication, image and video hosting, and keeping customers updated. And the great news is that all of these services are free. You don’t have to spend hours on them, just do what you can, and as long as you’re genuine, your customers will feel closer to you because of the intimate, transparent relationship you’ve created with social media tools.

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