Why do you get so much email spam? Believe it or not, it works! Email marketing is consistently one of the most cost-effective ways for beginners to market their businesses online. The good news is, you don’t have to be a spammer to use email to your benefit, and setting it up is actually pretty easy.

spread the Word with Email Marketing

For beginners, we recommend setting up an account with one of the ‘hosted’ email marketing providers like AWeber or Responce Magic (Free Service). AWeber is our favorite because it is extremely easy to use, but also gives you room to grow with a lot of options as you become an email marketing ninja.

“But where do we get an email list?” is the next question. If there is one thing about email marketing that we could drill into beginners’ heads, it is this: GET PERMISSION. Always get someone’s permission before you start sending them emails because you’ll see a far better response from people that actually want to hear what you’re preachin’. There are places where you can purchase email lists, but you cannot simply trust that the emails on many lists were obtained by permission. It can also be against the law to continually send unsolicited emails.

The easiest way for beginners to start gathering quality email addresses on their own is to put an email signup form on their website. Put the signup form in a place where people will see it – maybe at the top of a sidebar – and then provide a ‘carrot on a stick’ that encourages them to give you their email address. Your ‘carrot’ might be some free information in the form of a whitepaper, or downloadable pdf with free information about your product or industry. Or maybe it could be an instructional video or a coupon. The point is, it should be something that is valuable enough to the customer that they’ll give you their email address to get it.

We have a bunch of ideas for ‘carrots’ that you might use. If you give us your email address, We’ll send them to you!

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