summer the best time for business

Dog days of summertime slowing you down? Smart entrepreneur make use of the summer downturn to relocate their business forward, states Chris Ruisi, leadership professional and author of Step Up and Play Big.

“When the weather is nice we tend to get careless or lazy, but that’s a mistake,” he states. “Summer does not need to be a slow-moving time for business.”.

Ruisi says there are several things you can do throughout the summer to reenergize your business opportunity. He suggests that entrepreneurs do these 4 tasks to construct energy and grow stronger business opportunities during a slow period.

1. Fine Tune Your Marketing Message.
Online business owners know their item and services better than anybody else, however in some cases they have a hard time communicating the right information to clients. Rather of concentrating on service or product attributes, take this time to make sure your internet site, brochures and other marketing products highlight the advantages your clients receive.

“People purchase things for 2 reasons: it makes them feel good or it reduces an inconvenience,” says Ruisi. “Make sure your messaging clearly deals with one of those.” He suggests examining and rewording your copy or hiring a professional copywriter to do it for you.

2. Reevaluate Your Lead-Generation Strategies.
Once you’ve got your message down, get the word out. Ruisi says network marketing business need to have five lead-generating techniques in website. “If you’re betting your future on one strategy, you’re doomed,” he states. Use the summer season to research and execute new lead-generating chances, such as placing advertisements, networking at events, composing a blog site, requesting for recommendations from existing customers, forming partnerships and engaging on social media.

3. Connect with Existing Customers.
People who have actually currently bought from you are the trick to your continued practicality and growth. Ruisi recommends taking time to assess their buying patterns. Then call, visit or email them to recommend reorders or complementary services and products. You can also drop them a note or send them a card to tell them you appreciate their network marketing business. “Business owners are all combating the war of one area: front of mind,” he says. “Your clients aren’t visiting remember you if you don’t stay in front of them.”.

4. Refresh Your Employee Training.
Do you have clear expectations on how your workers should engage with your clients? If not, it’s time to update your training. Ruisi recommends using down time to train your team on structure strong client relationships. Convene, establish scripts, and take part in duty playing. “If they don’t understand the heart of your online business, your employees can destroy your consumer base by accident,” says Ruisi.

Stephanie Vozza

August 10, 2013

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