What dangers and advantages are brought about by branding in a global marketplace?

Branding On Global Marketplace

The advantages of branding in a global marketplace are essentially the same as the advantages of branding in general. But the risks of global branding (where the positioning, advertising, and brand personality, name, etc. are the same in various countries) primarily lie in the areas of customer acceptance and organizational structures and processes to support the global brand.

As to the first, if a common brand name is used throughout the world, it may not mean much to people in different cultures or it may even alienate people in different cultures. So companies have to take extraordinary care to make sure the brand name is chosen correctly. Advertising needs to be throught through as well since a common ad will typically not work in several countries. These are simply the cultural issues that must be fully explored before launching a global brand.

But as important (and this is a point we typically bring up in case discussions in business school) is that various country managers may oppose having a common brand name. The organizational processes may actually work against a common brand name. So, companies that want to do global branding typically have significant issues that must be resolved around incentives, structures and company processes.

Facebook In Australia – Q1 Results!

The top three Facebook web pages ‘Liked’ by Australians are: Australia, Bananas in Pyjamas and Hamish and Andy, according to the ‘Australian Facebook Performance Report,’ for quarter one 2013 released today.

FB Australia

Bananas in Pyjamas now holds over two thousand ‘Likes’, making it additional compared to preferred brand names JB Hi-Fi and Cadbury integrated.

Cider brand Rekorderlig protected the most-‘Liked’ blog post amongst draft beers, wines and ciders for a blog post accompanied by an image of a luxury tree house that read, “Tree residences aren’t merely for children, right?”.

A touch of nostalgia propelled 28,687 to ‘Like’ a blog post by Cudo making it the most liked post of the year among division and online shops.

In the education and learning classification, the University of New South Wales is getting the many activity with around 202,399 page supporters, nonetheless it was Swinburn University who secured the most ‘Liked’ Facebook blog post in the catergory about 3,427 individuals ‘Liking’ an article about among its graduates obtaining a job.

In the FMCG groups, Fanta Australia had all of it taking place, about the most ‘Likes’ and remarks on 2 of their articles this year. An amazing 27,710 liked an article regarding a prospective new beverage and 11,682 talked about a blog post that posed followers to detect the strange could out straight of Fanta cans.

Pringles were the champs in the FMCG food division, enticing 30,837 ‘Likes’ for a photo of an array of Pringle cans about the phrase ‘You know you wish to’ above it.

Various other Facebook excellences consist of Maybelline New York which has actually appreciated steady Facebook traffic and interaction, Nivea skin care, moms and dad site Babyology was also a consistant entertainer, accomplishing initially, 2nd and third location in the most-liked articles for the information and publication website categories.

The Collingwood Football Club is means out in front as the most suched as featuring club on Facebook Australia promising, 25,250. A close second is the NSW Blues about 24,911 ‘Likes’.

Marketing Magazine

June 25, 2013

Social Media And You - Are You Friends?

Social media is time consuming, particularly if you prefer to see results. But, as someone that eats, breathes and sleeps social networks, we’ve uncovered methods to make it a buddy in both professional and personal life, and to prevent exhaustion.

Determine your targets

The button to remaining fresh online and staying away from exhaustion is to establish precisely what you prefer to accomplish from your social networks initiatives. Do your analysis to recognize which devices your target viewers are making use of, and concentrate your efforts below, whether that’s LinkedIn and Facebook, or Google+ and Twitter.

Plan your content in advancement

Hang around preparing content. Think of what to post and develop a calendar to book your updates. Determine a range of resources you am able to hire in to at any moment. RSS feeds are best for inspecting at a time that matches you, and can help to avoid your e-mail inbox coming to be cluttered.

Examine the most up to date information on a daily basis, and share suitable blog posts by those you like, comply with or are linked to.

Schedule your blog posts

Not just do we prepare our content beforehand – we set up blog posts making use of timers. Telling new social networks individuals about scheduling feels like sharing a way to cheat, but it’s necessary for handling your time, and your internet presence.

Quotes, photos, product summaries, upcoming occasion promotion, links to your website and short articles concerning your sector all lend themselves to advance organizing, leaving you free to concentrate on the extremely newest news.

There are a variety of tools offered to aid your scheduling – Hootsuite, TweetDeck and Buffer are mainstream options.

Go mobile

Technology is the driver behind the appeal of social networks and a vast assortment of cost-free mobile applications permit you keep up about the very most recent updates on your smartphone or tablet computer, even when you’re on the move.


Also when you’re satisfied that social media is functioning for you, it’s vital to routinely assess your profiles. Examine your links, pages you like, people you follow, and teams you’re in, and de-clutter to ensure you’re fulfilling your goals.

And lastly, if you experience FOMO (concern of losing out) join to get a day-to-day e-mail from NutShell Mail, summing up the most recent task from Twitter, LinkedIn and Facebook.

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