Promote Your Business On Facebook Without Breaking The Rules!

Using Facebook could be an excellent way of developing recognition and, of course, a really effective means of producing a larger buzz around your company is to operate a competition or advertising. But what are the guidelines governing competitions and promos on Facebook? There are some fundamental concepts about promotion your company on Facebook without cracking the policies.

On Facebook you need to be extremely mindful of how you go running competitors and advertisings. There are extremely detailed terms to which you must adhere – or deal with the rage of the powers that be and risk your company web page being folded.

The bottom line is that Facebook does not prefer to be associated by any means, form or kind about any type of competition or promo, and you as a promoter are not permitted to utilize Facebook, its features and components as a system through which to operate your competition. Facebook’s T&C s cover any sort of advertising that involves the awarding of a prize based on certain judging standards or a drawing (aka a free reward draw) where succeeding is to opportunity. This means that:

  • You can not select at arbitrary one of your Facebook fans to obtain a prize;
  • You can not ask your fans to vote for a specific blog post or picture that appears on your Facebook web page;
  • You could not use Facebook to educate a person that they have gained a reward.

In order to entirely abide by the policies you are required to utilize a 3rd celebration app on the Facebook system, such as Wildfire. That’s great if you’re a huge corporate, however if yours is a local business like mine, the cost of this is most likely to be prohibitive therefore negate the entire point of operating a promo to begin with.

I’m sure that there are plenty of companies who are, by collision or layout, flouting Facebook’s regulations and may be obtaining away about it, however would you truly intend to chance losing your business page and the capability to correspond about your fans if you were discovered?

My sensation is that if you do intend to start a promotion or competition, there’s one more way that won’t be costly, won’t need you to hop via hoops, is easy to establish and can be just as efficient.

Host the promotion on your own blog site and internet site and you have catbird seat. The very best technique is to produce an optimised landing page (additionally understood as a Squeeze Page) and afterwards let people understand about it by adding a post on your Facebook web page (not failing to remember to use Twitter and/or LinkedIn, if it’s ideal).

As long as you don’t ask people to actually do everything on Facebook, the act of marketing your promo and featuring an associated with your blog or site will not contravene any sort of policies. For included security, you can add a disclaimer to your blog post, explaining clearly that your promo isn’t sponsored, promoted or carried out by, or linked with Facebook by any means.

And of program, fortunately is that you are definitely driving traffic to your internet site which need to be made to “move” your visitors carefully to your conversion targets – always a positive outcome!

Australia's Best Job - Winner Is HERE!

The current round of Tourism Australia’s highly-successful ‘Best Jobs worldwide’ initiative has actually ended with an American finance graduate, a Brazilian travel photographer, an Irish net business owner, a French tourist graduate, an English film outfit developer and a Canadian journey tourist guide overview trumping 330,000 rivals from 196 countries to succeed seven of Australia’s ‘ideal tasks’.

Their brand-new tasks consist of being a wilderness adventurer, a park ranger and a principal ‘funster’. A 7th job was additionally added this year, with Virgin Australia making a brand-new ‘higher flyer’ placement that will certainly see one of the champions fly throughout Australia with the airline, championing “Australia’s ideal customer service experiences.”

Tourism Australia’s ‘Best Jobs worldwide’ competition belongs to a major worldwide advertising and marketing press to market tourist possibilities supplied by Australia’s Working Holiday Maker (WHM) method.
Tourist Australia handling director Andrew McEvoy points out the competitors had been exceptionally challenging, but that all of the finalists deserved terrific credit for their performances.

“I would certainly like to praise each of the 18 finalists for the tremendous interest and initiative they have actually put in to this competitors. The successful prospects each demonstrated astonishing talent, energy and wish throughout the application procedure and will, I’m certain, take these favorable characteristics into the job with them,” he states.

“Importantly, the youth campaign that rests below this ‘Best Jobs’ competition is currently delivering results, with business partners like Virgin Australia and STA Travel stating boosted reservations and Tourism Australia seeing a considerable spike in international passion in Australia’s Working Holiday Maker method.”

Since the competition was introduced, Tourism Australia’s functioning vacationer Facebook page has greater than trebled from 150,000 to close to 470,000 supporters, with youths worldwide definitely finding info regarding a working vacation in Australia.

The initiative is supported by Destination New South Wales, Tourism Northern Territory, Tourism Victoria, Tourism Western Australia, Tourism and Events Queensland and South Australian Tourism Commission.

Marketing Magazine

June 24, 2013

Instagram – 15 Seconds Video!

Facebook’s Instagram launches videos to take on Twitter’s Vine

Instagram - 15 Seconds Video!


Instagram with video has actually launched, and the brand-new feature permits around 15 seconds of online video to be recorded in a press-and-hold mechanic extremely like Vine, but with a much more advanced editing function (ie. you could delete taped segments one by one) and a post-capture stabilisation feature. And there are filters, of course.

Instagram’s statement said it wishes to do to online video exactly what it did for digital photography (its words). That is, transform the masses’ horribly-focused, framed and exposed gos into something appearing like fine art (our words).


See this example from

Marketing Magazine

June 21, 2013

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