I struggle with too much data. What’s the one metric I should watch consistently?

Too Much Information!

I’ll assume you’re keeping an eye on your balance sheet, and that you are talking marketing metrics here? For that, there’s no magic data elixir that applies to all businesses. If there were, I’d bottle it in beautiful packaging and drive around the country, trading it out of the back of my car for ounces of gold.

It’s more important to figure out which marketing metric matters to you. It might be sales, but it might be something else, too: customer engagement or sharing metrics, or the length of time between lead generation and a sale. In other words, it depends. But at a high level, look at your lead-gen, sales and sharing metrics. Those are the ones that will give you a pretty solid sense of how well your marketing is driving business.

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