The Financial Times (FT) is stating that Twitter has actually struck a significant handle firm Starcom MediaVest Group (SMG), which belongs to agency holding firm Publicis. The deal, baseding on FT, costs “hundreds of hundreds of bucks over a multiyear period.”.

SMG clients feature significant brands such as Burger King, Comcast-NBCU, Honda, P&G, Coke, Microsoft and many others. The offer is being defined as a “partnership.” Years ago Publicis revealed something similar with Google.

As the FT aims out, this announcement comes merely ahead of the TV “upfront” where marketers dedicate spending plans to broadcast and cable– and might put pressure on various other brand names to move more cash into digital or do copycat deals.

The internet is swiftly trespassing on TELEVISION’s ad earnings dominance, although program + cable still far outstrip internet ad revenues.
Twitter additional compared to any other electronic entity has developed a connection to TELEVISION, along with lots of brands using the # hastag as a marketing tool in their television ads. That was most conspicuously seen throughout the Superbowl, where Twitter was referenced much more commonly compared to Facebook.

Twitter is now seen by many marketers as a sort of extension or go well with to TELEVISION content and brand marketing in a manner that Google, Yahoo or even Facebook are currently not. That puts Twitter in an extremely tough position to get additional brand digital advertisement income– as revealed by the SMG offer. The offer most likely consists of both PC and mobile ad distribution.

Marketing Land

April 22, 2013

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