Twitter with Buy Button Infinite Profit


Microblogging network Twitter announced the launch of the test button “Buy” on a small number of accounts in the United States, reported by the official blog.

The service allows you to make a purchase by clicking on a tweet without leaving the micro-blogging network. It will be available on the mobile application for Android- and iOS-devices. According to the company, it will help the companies to increase direct sales of products to there potential customers.

Fancy, Gumroad, Musictoday become Twitter partners in this launch. Company Stripe provides their payment solutions for this project.

First accounts who can place the posts with the button “Buy”, belong to the artists, brands and non-profit organisations involved in collaboration with Twitter, for example, clothing manufacturer Burberry and actor Eminem. By clicking on the “Buy” button the user will receive further information on the product and confirm the purchase offer. Selling mechanism starts after entering the information for the payment and confirming the desire to purchase.

Filed under: Marketing News

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