Content marketing is any marketing format that involves the creation and sharing of media and publishing content to involve customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, case studies, how-to guides, Q&A’s, photos, etc. This is very simple and basic definition.

We can refer to more professional one: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the goal of driving profitable customer action.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

It works for major companies and it will work for you. Yes, you really can create marketing that is anticipated and truly makes a connection! You can develop and execute “sales” messages that are needed, even requested, by your customers. Content marketing is a far cry from the interruption marketing we are bombarded with every minute of every day. Now that is marketing for the present and the future.

Tagged with:

Filed under: FAQ

Like this post? Subscribe to my RSS feed and get loads more!