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To be successful, you need to focus on customers. Consumers – not just one link in the business chain – they are the only thing you should think about, if the purpose of business is to maximize profit. People who spend the money by buying a particular product/service are the heart of the every business.
The image of the company it is not only what is covered in the press. This is much more than TV commercials or newspaper ads. Everything done by your company – colours of your trucks and cars, how long it takes to answer the phone, what your employees tell their friends – all these effect on company’s image.